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How To use Facebook Pixel & Google Analytics to target customers at their different journey stages.

Let us understand the customer journey before we jump onto how we can effectively use analytics with it. What is a Customer Journey? In...

Using Facebook pixels effectively: how do I do it?

As with Google Analytics, the Facebook pixel tracks website visits and activities of users who visit your site via Facebook Ads.

What does Digital Marketing Really Mean?

Nowadays, the term digital marketing is thrown around very casually. There is no one perfect definition of digital marketing. Depending...